PresidentMax Montrose is the cannabis industry’s authoritative voice and a key educational advisor to the government, business, and public sectors for cannabis-related projects. Max specializes in cannabis safety, education, and awareness. He works with lawyers, doctors, and scientists in the cannabis industry to understand, discover, and educate people about the truths and complexities of the cannabis plant. Max is the co-founder of a new cannabis education company, The Trichome Institute, which specializes in providing a certifiable cannabis curriculum for professionals and fun cannabis educational tools for recreational users. Max is also developing a line of products to help people understand the process of Interpening™ and he is helping with a scientific project to map the cannabis genome.
CEOWith more than 30 years of experience as a strategist in the marketing services and branding industry, Jim has based his career on thinking differently and creating unique growth opportunities. Jim’s infectious energy for what he does has helped him influence customer and associate engagement and marketing strategies of both national and global brands, including top retailers, travel companies, utilities and government agencies. Jim is a renowned expert in organizational development, technology, operations, and strategic initiatives, lending his considerable talents over the years to companies such as CarMax, Booking.com, and FileMaker, an Apple subsidiary. As President of Target Marketing for nearly three decades, Jim focused on redefining the company’s sales strategy, effecting double digit revenue and EBITDA growth over the course of his leadership. As co-founder and CEO, he brings that same passion to Trichome where his drive to actualize great ideas makes him a galvanizing leader and a strong partner.
Director of Research and DevelopmentBrandon Allen is a professionally trained Chef who studied at The Art Institute of Pittsburgh where he created his own apprenticeship with a Master Chef on the Olympic Culinary Team. Throughout his culinary education he competed in numerous competitions which eventually lead to his success in claiming the title as the first ever High Times Top Cannabis Chef. After sharpening his Interpening skills and further educating himself on cannabis quality, evolution, and taxonomy, he partnered with the Trichome Institute with the parallel mission to normalize cannabis and develop Interpening as a respected expertise. With a complete fascination for the Endocannabinoid System, he has become an educational resource for the Cannabis Community due to his continuous research on the science of cannabis and its physiological effects. Ultimately, his mission is to utilize Cannabis as a vessel to educate the world about food, while utilizing food as a vessel to educate the world about Cannabis.
TAG TechnicianAndrew’s professional career began in the technology and games industry. After having his artwork released in numerous published video game titles, Andrew aligned his focus towards another passion; cannabis. Andrew began working as a budtender in Colorado Springs and in that time he became Trichome Institute Responsible Vendor Certified and a Level 2 Interpener. Additionally, Andrew founded Top Shelf Budtending, an upscale onsite cannabis and budtending service for weddings, private parties and other events. Combined with his background in art and technology, becoming a Trichome Assurance Grading tech was a perfect fit. Additionally, Andrew will be helping out with social media and other projects as Trichome grows.