Everyone working in the cannabis industry needs to know the facts for the cannabis economy to thrive sustainably for years to come, and CCT sets the cannabis education standard.
It’s not just about your education, but how well you are able to educate your customers!
Who is CCT for?
Whether your job title is Dispensary Technician, Retail Consultant, or Budtender, if you’re involved in the direct sale of cannabis to customers, you should have the best education possible to ensure your customers are knowledgeable about the products they are consuming.
Special Event Coordinators
Whether it’s cannabis chef dinners, industry networking parties, or stoned goat yoga, if you’re hosting, coordinating, or working special events where cannabis consumption is allowed, you need to understand how to properly qualify tolerance and recommend products based on each individual customer.
There are very few people who are legally able to “prescribe” cannabis to patients. For those who are, understanding the science and medicinal aspects of cannabis is only one part of the equation. Having knowledge of the different products, terminology, and industry culture is equally important.
Cultivators & Extractors
Within any industry, there is always a side that is not directly involved with customers, but wouldn’t exist if it wasn’t for their skills and discipline. From the tech developers of this website, to chefs and cooks in restaurants, to engineers that designed the device you’re reading this with, there is a major separation from customers.
The primary demographic for this course is those working within the cannabis industry; but the content is just as useful for those who want to better understand cannabis and the industry. Whether you’re learning for your own consumption or to help someone you care for, the education you will receive from CCT will give you the most up-to-date knowledge.
Many medical marijuana states allow caregivers to purchase marijuana products and even grow plants for medical patients who are unable to leave their residence, let alone grow, due to their debilitating symptoms. Trichome wants to make sure all caregivers have the tools and resources they need, to ensure their patients are as comfortable as possible.
Bored and high
Let’s be real, this course is a lot of fun and filled with awesome information. If you’re feeling super fine after your last sesh and need some weedertainment, come hang out with us for a bit! Freshen up your cannabis lingo, have your myths debunked, and enjoy a few laughs with us as we unravel the facts about this fantastic plant.
More than 30 states have legal marijuana programs and plenty of others are working on legalization. If you work in politics, government, law enforcement, legal, and many other professions, chances are you’re going to be affected by marijuana legalization. It’s your responsibility to learn about the industry, because trust us… Uncle Sam hasn’t got a clue, but we do!
Cannabis Consultant Training Course Overview
Consistency in how industry professionals speak about cannabis is incredibly important, especially for minimizing confusion with customers. This section breaks down the legal and cultural terms of cannabis.
Whether your customer is brand new to cannabis or has been using it for decades, you’ll want to be able to identify which products will work best for them at their experience and comfort level.
Cannabis Speciation & Strain Names
What are customers really asking for when they say they want an “Indica” or “OG KUSH”? A specific effect! We break down the confusion around strain names and the indica/sativa dichotomy.
Understanding the different tolerance levels will allow you to recommend the best products for customers in retail settings and at special events. Determining tolerance is the first step in making sure someone has a positive experience with cannabis.
Approximately 150 cannabinoids have been discovered within the various cannabis species, humans have endogenous cannabinoids, and there are even some created in labs. But which ones are actually found in common cannabis products?
Terpenes and The Entourage Effect
Go outside, take a deep breath… you’re smelling terpenes! Terpenes work synergistically with cannabinoids like THC and CBD, along with other terpenes, to provide you with different effects, from sedative to stimulating. Helping your customers understand terpenes will help them better understand the effects they receive from inhalable cannabis products. And what about edibles?
The Endocannabinoid System
Helping customers understand how and why cannabis affects us the way it does is a major step in breaking down stigmas. Discover the science of cannabis in relation to the human body and brain.
It all starts with flower, but there is a lot to uncover. Learn about onset of effects, bioavailability, smoking vs. vaporizing, the effects of various strains, and much more.
The world of edibles extends far beyond brownies and gummy bears; basically anything you swallow that has cannabis in it can be considered an edible. In this section we identify the various types of edibles and explain the science of how and why consuming edibles is so different from smoking or vaping.
Transdermals & Topicals
Knowing the difference between a transdermal and a topical product could not only protect your customers from failing a drug test, but also really help those with respiratory and GI issues.
In 2019 the cannabis industry experienced VAPOR MADNESS! Since then, there have been a lot of concerns about the safety of vape pens. Here we explain the different types of vape pens, common diluents, and how to identify potential health risks.
There are many ways to use and consume cannabis, and some people need different delivery methods due to certain health issues; suppositories can be a great alternative.
Many customers are concerned when they hear that cannabis products are extracted with butane, propane, and alcohol, but so are many other food-grade products! Here we explain the various extraction types, the products made from them, and how to ensure they are safe to consume.
It’s important to understand the various concentrate products so that you can explain to your customers how they are made, what they consist of, how they are consumed, and much more.
Learn how to read and understand the various sections of a cannabis Certificate of Analysis including cannabinoids, terpenes, pesticides, mycotoxins, heavy metals, residual solvents, and more.
Cannabis Side Effects
Cannabis saves lives! Cannabis allows people to live without pain! Cannabis helps people of all ages enjoy a better, healthier quality of life! At the same time, just as some people can’t eat gluten or peanuts, some people have adverse reactions to cannabis. We break down the pros and the cons of different modes of consumption, while helping you navigate different products that may work better than others!
It’s only a matter of time until you find yourself in a situation where, at a special event or even just a party with friends, someone will get a bit too high. So, it’s important you learn the best ways to handle the situation and make sure they are calm and safe.
Care to know why you’ve been losing about 5 grams of cannabis for every pound you’ve purchased? It’s basic math, but it could be costing your business thousands upon thousands of dollars, or dosing your infused meal a bit higher than it should be!
Sales Training & Customer Service
There are proven sales strategies and customer service techniques that, at the end of the day, help generate more revenue for your business, while making sure customers are satisfied with their experience. In our Sales Training, Qualifying, and Customer Service sections, we break down different methods and concepts that help both the business and the consumer.
Final Exam & Course Duration
CCT includes a 100-question exam that requires a 70% passing rate. Each student is given two attempts to pass the exam. The runtime of the video is approximately 2.5 hours, but when combined with the supplemental reading and exam, Trichome Institute considers CCT to be a 4-hour course.
Ready to start learning?
CCT covers detailed information about the various cannabis products that exist on the market, how to use them, and how to make recommendations for customers. Upon completion of the course, dispensary staff will be able to effectively describe accurate dosing recommendations, time to effect, proper methods of consumption, safety and side effects, and much more, in order to properly educate customers.
One of the biggest challenges customers face in a dispensary is the inconsistency in information they receive from different staff members. CCT is the foundational solution to this problem, as it provides your staff with uniformity in product knowledge, cannabis terminology, sales training, and customer service. When customers are able to feel confident in a dispensary, regardless of who assists them, their loyalty increases dramatically.
A CCT certification can help minimize the risk for your dispensary by empowering your staff with the knowledge they need to safely dispense cannabis products. Your dispensary can easily avoid public health, safety, legal, and compliance issues, but it all starts with proper education from trusted sources.